Section 1: Evaluation Purpose and Partners

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Step 2: Identify your population of interest and your vision for change

To ensure your evaluation plan has a clear focus and direction, define the population of interest and the pedestrian safety vision for this population.

Define your population of interest

The population of interest for pedestrian safety initiatives may be defined in several ways, including:

  • Geographically, such as single or multiple states, single or multiple counties, metropolitan areas, cities or municipalities, zip codes or school districts, census tracts or neighborhoods.
  • By institutions or organizations, such as government agencies, worksites, churches, schools.
  • By socially-defined or virtual groups, such as walking clubs or internet communities.
  • A combination of the groups above.

Consider priority subpopulations in your population of interest as well. For instance, lower-income neighborhoods and people of color are disproportionately impacted by pedestrian fatalities and serious injuries.1,2

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Examples from the Field

NC Watch 4 Me Scaling and Focusing Intervention for Target Populations
Lessons learned for scaling and focusing interventions to target populations.

Revisit your partnership’s pedestrian safety vision and mission

Refer to your partnership’s vision and mission to align partners’ intentions for increases in pedestrian safety in the population of interest.

Your partnership’s vision and mission may continue to evolve as new partners join or as the evaluation plan unfolds.

If you and your partners need to create a vision and mission, start by discussing how the population of interest will look different (e.g., improved health and quality of life, increased walking for transportation and use of public transportation, increased educational attainment and productivity) and what factors or conditions (e.g., mixed-use development, pedestrian-oriented street design, traffic calming, awareness of the benefits of walking) need to be changed in order to achieve these population changes.

To increase partnership momentum to evaluate your intervention, align your vision and mission with other national, state, or local partners and initiatives as a movement (e.g., Vision Zero).

Footnotes

  1. Morency P, Gauvin L, Plante C, Morency C. (2012). Neighborhood Social Inequalities in Road Traffic Injuries: The Influence of Traffic Volume and Road Design. American Journal of Public Health 102(6):1112-9. DOI: 10.2105/AJPH.2011.300528.
  2. Coughenour C, Clark S, Singh A, Claw E, Abelar J, Huebner J, et al. (2017). Examining racial bias as a potential factor in pedestrian crashes. Accident Analysis and Prevention 98:96-100. https://doi.org/10.1016/j.aap.2016.09.031.
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